Established in Sydney Australia, Samantha launched the brand officially at Australian Fashion Week in 2004, at only 22 years of age.
The SAMANTHA WILLS brand quickly gained a cult following internationally, having been worn by Taylor Swift, Beyoncé, Rhianna, Eva Mendes and JLO.
Securing the brand's place firmly on the global stage in 2010, Wills was asked to design earrings for Sex and the City, subsequently, the New York Times hailed Wills a breakout star in 2011.
The SAMANTHA WILLS brand has been profiled in Vogue, Harpers Bazaar, Marie Claire and InStyle, and in 2013 was named as Best Accessory Brand by Readers Choice at the Prix De Marie Claire Awards.
Wills designed jewellery that is true to her personal style of luxe-bohemian. A merging of her coastal upbringing in Australia, and her now cosmopolitan life in New York City.
The brand is now known as much for its luxe-bohemian designs as it is for it's down to earth nature; adamant that women don’t want to be spoken to, but rather be part of the conversation.
“Young girls with dreams, become women with vision.”
With a cult following, Samantha is regarded as highly for her designs as she is for as her transparency. In sharing her story from small town Port Macquarie to New York City, Wills speaks openly on the notion that there is no need for what we do, that it's a luxury to be able to be able to work in this industry (fashion) that is a 'for want' industry'.
A regular keynote speaker at conferences globally that focus on women in business, Wills also often shares her inspiring story with young women, championing the message; 'Young girls with dreams, become women with vision.' By doing so, she hopes to encourage young women to chase their dreams with aggression, persistence and hard work, regardless of their background.
It was with this message in mind that she launched her newest project, The SAMANTHA WILLS FOUNDATION: Empowering Women In Business - an online forum designed to inspire and connect young entrepreneurs.